The Cafecito Roadmap by Alessandro Alpago

The Cafecito Roadmap by Alessandro Alpago

Build your brand with AI. Start with Cafecito.

Build your brand with AI

Build your brand with AI. Start with Cafecito.

Follow the prompts, tools, and creative decisions behind Cafecito, then use the process to build a brand of your own.

Follow the prompts, tools, and creative decisions behind Cafecito, then use the process to build a brand of your own.

$350

$47 USD · one-time payment

paper-results.mp4
The website taking shape
Paper · initial results
cafecito-process.mp4
Inside the Cafecito process
Behind the build
product-design-prompt.mp4
The product design prompt
The exact process
Cafecito orange wordmark with a blue checkerboard
Drag to move. Use arrow keys to move, Shift for smaller steps, and Home or double-click to reset. Escape cancels a drag.
Tea typography referenceDrag to move. Use arrow keys to move, Shift for smaller steps, and Home or double-click to reset. Escape cancels a drag.
Packaging referenceDrag to move. Use arrow keys to move, Shift for smaller steps, and Home or double-click to reset. Escape cancels a drag.
Market poster referenceDrag to move. Use arrow keys to move, Shift for smaller steps, and Home or double-click to reset. Escape cancels a drag.
Press Space to pause or resume the moving previews. Hold the strip to pause.
  • Building the website
    The Cafecito website taking shape in Paper
  • Cafecito logo and blue checkerboard identity
  • From prompt to brand
    The prompt used to design Cafecito
  • Cafecito packaging in a blue mesh bag
  • Colorful typography from the Cafecito moodboard
  • Cafecito coffee mug in sunlight
  • The finished Cafecito website
Press Space to pause or resume the moving previews. Hold the strip to pause.
  • Building the website
    The Cafecito website taking shape in Paper
  • Cafecito logo and blue checkerboard identity
  • From prompt to brand
    The prompt used to design Cafecito
  • Cafecito packaging in a blue mesh bag
  • Colorful typography from the Cafecito moodboard
  • Cafecito coffee mug in sunlight
  • The finished Cafecito website

What's inside

Everything you need to replicate my process

Everything you need to replicate my process

Everything you need to replicate my process

Step-by-step guide and full method

Follow the complete build, from the first brand concept to a finished visual direction. Each step explains what to do, in what order, and why.

Every Exact Prompt

The exact prompts I used to generate naming, color palette, typography, and visual assets — copy and adapt them in minutes, not hours of trial and error.

Direct Tool Links

Direct links to every AI tool used in the process, so you’re not wasting time hunting for which tool does what.

Community Forum

A private forum where you can ask questions and get answers from me.

Step-by-step guide and full method

Follow the complete build, from the first brand concept to a finished visual direction. Each step explains what to do, in what order, and why.

Every Exact Prompt

The exact prompts I used to generate naming, color palette, typography, and visual assets — copy and adapt them in minutes, not hours of trial and error.

Direct Tool Links

Direct links to every AI tool used in the process, so you’re not wasting time hunting for which tool does what.

Community Forum

A private forum where you can ask questions and get answers from me.

The toolkit

You’ll learn to use these tools with brand purpose

You’ll learn to use these tools with brand purpose

You’ll learn to use these tools with brand purpose

OpenAI
QuiverAI
Lovable
Paper

The result

By the end, you’ll walk away with

By the end, you’ll walk away with

By the end, you’ll walk away with

Explore the identity, imagery and website direction you’ll create.

Explore the identity, imagery and website direction you’ll create.

Notes

Done

Brand Identity

  • Logo & wordmark variations

  • Color palette & color tokens

  • Typography direction

  • Icons, patterns & supporting graphics

  • Your DESIGN.md + visual brand toolkit

Notes

Done

Photography

  • Packaging & product images

  • Lifestyle & ingredient photography

  • Five shot types: lifestyle, ritual still life, ingredient, environment & clean packaging

  • All in your brand’s exact style

Notes

Done

Website Direction

  • One complete landing-page direction

  • Layouts for large desktop, desktop, tablet & mobile

  • A design document for your AI website builder

You’ll build and publish your site separately.

Notes

Done

Brand Identity

  • Logo & wordmark variations

  • Color palette & color tokens

  • Typography direction

  • Icons, patterns & supporting graphics

  • Your DESIGN.md + visual brand toolkit

Notes

Done

Photography

  • Packaging & product images

  • Lifestyle & ingredient photography

  • Five shot types: lifestyle, ritual still life, ingredient, environment & clean packaging

  • All in your brand’s exact style

Notes

Done

Website Direction

  • One complete landing-page direction

  • Layouts for large desktop, desktop, tablet & mobile

  • A design document for your AI website builder

You’ll build and publish your site separately.

THE SMARTER START

Build your brand. Skip the studio bill.

Build your brand. Skip the studio bill.

Build your brand. Skip the studio bill.

Follow a designer’s process to build your own brand with AI.

Follow a designer’s process to build your own brand with AI.

The Cafecito Roadmap

The Cafecito Roadmap

Strategy, identity, imagery and website direction. A process you can follow.

Strategy, identity, imagery and website direction. A process you can follow.

$350

$350

$47

$47

One-time payment · Save $303

One-time payment · Save $303

What’s included

What’s included

✓

Step-by-step branding guide

✓

Exact prompts and tool links

✓

Private community access

✓

Both bonuses: references and brand assets

INVOICE / 0047

Design agency

Design agency

BILL TO: YOUR NEXT BRAND

Professional services · USD

DESCRIPTION

AMOUNT

Brand strategy

$2,000

Brand identity

$9,000

Product & lifestyle photography

$3,000

Stock photography & icon licensing

$300

Website design direction

$10,000

TOTAL DUE

$24,300

Illustrative invoice from a fictional studio.

All sales are final. By purchasing you agree to our Terms & Conditions and Privacy Policy.

Included bonuses

Two bonuses included with the roadmap

Two bonuses included with the roadmap

Two bonuses included with the roadmap

You don’t just get the finished brand — you get the raw material behind it. Both are included when you get the roadmap.

Visual references used for Cafecito

🎁

Bonus 1

Unlocks with your roadmap

The real references used to build Cafecito

The real references used to build Cafecito

The full moodboard and every source behind the brand — the reasoning and inspiration behind each design decision, not just the finished result.

✓

Included with your roadmap

Preview of Cafecito logos, palette, photography, and graphic assets

🎁

Bonus 2

Unlocks with your roadmap

The brand assets ChatGPT generated

The brand assets ChatGPT generated

The complete set of AI-generated brand assets from the build — logos, color palettes, and visuals, ready to study or adapt.

✓

Included with your roadmap

Reviews

What students are saying

What students are saying

What students are saying

Copied every step for my own brand

Valentina R.

Roadmap review

I ran the whole roadmap for my own brand, same steps, just my product. Naming, colors, type, photo direction. It came out better than anything I’d have briefed a designer for.

I ran the whole roadmap for my own brand. Same steps, just my product. Naming, colors, type, photo direction. It came out better than anything I’d have briefed a designer for.

The prompts are the whole game 🎯

Daniel K.

Roadmap review

Dropped the exact prompts into ChatGPT, swapped a few words for my niche, and the output actually looked like a real brand.

Better than every agency proposal I’d gotten

Camila S.

Roadmap review

I have a small coffee brand and needed exactly what Alessandro built for Cafecito. It’s better than every proposal agencies sent me, and I got so into it I finished the whole thing in one day.

FAQ

Still have questions?

What is the Cafecito Roadmap?

Can I build my brand identity using only AI, with no design experience?

What AI tools are used in the process?

What’s included in the roadmap?

How is this different from hiring a branding agency?

Do I need paid subscriptions to the AI tools to follow the process?

How long does it take to complete the roadmap?

Is the course taught in English?

Is this a one-time payment or a subscription?

Can I use the resulting assets and design for my own business?

What’s the refund policy?

Your brand starts with a clear process.

Your brand starts with a clear process.

Your brand starts with a clear process.

Take the Cafecito roadmap, follow the build, and make the next brand your own.

$350

$47 USD

one-time payment

This course is taught in English. Access is for your personal use only — course content may not be shared with or given to anyone who hasn’t purchased it. All sales are final — see our Terms & Conditions and Privacy Policy.